Comments on: Innovative Marketing Using Social Media

By: Sam

Sam — Thu, 11 Jun 2009 22:45:04 +0000

This is a beautifully done video and it works well with this gorgeous house! I don’t think it’s something that would be helpful with just any listing, though. It works well here because the house is gorgeous and custom…the sellers obviously put a lot into the remodeling of this house and created a really lovely space (with love!).
Something like this is great for creating a good buzz (which is awesome when marketing) for a home like this.
The videographer did a great job here! Nice!

By: Karrie Kohlhaas

Karrie Kohlhaas — Tue, 26 May 2009 19:05:43 +0000

Darcey, that personal connection is exactly what made it work so well. It was not a schlocky real estate pitch, but rather, a personal connection you made with prospective buyers through the video.

That’s the difference. You not only utilized the tools of video and social media, but you do it in just the way I encourage clients to do it: with authenticity, heart, connective energy. A cold, hard, sales video would not have reached people.

Bravo and congrats on selling your house while giving the new owners something they can keep and cherish. Wouldn’t it be great if every house came with a video from all the past owners? We often say in my home “I wish we could meet all the people who were here before us and know their story.” Maybe you started a tradition that will carry on in that home, who knows!?

Thanks for your thoughts.

Karrie

By: Darcey

Darcey — Tue, 26 May 2009 18:48:20 +0000

Thanks Karrie for sharing our story. I’m glad that you felt your readers/followers/fans would appreciate the intent behing it. Of course the intent was to sell the house but it was also to help people have a more personal experience with it. For as much as those that “don’t get it” think that all this social media ’stuff’ is impersonal and/or too advanced, i would boost the contrary. it opens up a chance for people to interact and engage on a different level. It also opens up a whole new market. I wanted to open our house up to prospective buyers in other parts of the country (world?), much like Brett Renville of Leaning Wolf Productions put it.
Darcey Howard

By: Karrie Kohlhaas

Karrie Kohlhaas — Tue, 26 May 2009 18:10:20 +0000

Tshombe,

Yes, that’s what struck me as well: the fact that the majority is still not really utilizing these tools and that even those who are fluent in using social media are either not integrating video or they are simply not using social media in a smart, strategic way. The Howard Story is an example of folks who are not taking these tools for granted and really turbo boosting their own experience by using everything that’s at their fingertips. Thanks for the comment!

Karrie

By: Tshombe

Tshombe — Tue, 26 May 2009 17:30:09 +0000

Karrie,

What a great example of the power of social media! Thank you for this make-you-think-how-can-I-apply-this-NOW article.

Being around social media all the time, it didn’t occur to me that this stuff is still considered “new” or “cutting edge.” That’s why I was especially struck that the Howard story made Q13 news!

I connect with a lot of real estate agents and other sales professionals, and your article is both a wake-up call to them and to me.

Thanks much for an insightful, practical article Karrie.