Do it with the carrot. Not the stick.

by Karrie Kohlhaas on March 31, 2009

in Boundaries,Cultural Commentary,Taking Risks,Video Blogging

Join Carrotmob in Seattle TODAY! Details here.

This is brilliant. I am excited to see where this Carrotmob takes us. Be part of this cultural-economic tilt-a-whirl on April 22nd when Carrotmob comes to Seattle. According to Seattle Greendrink’s Gabriel Scheer,

Seattle Greendrinks has partnered with the Pike Pub & Brewery to produce Seattle’s first Carrotmob-like event! On 22 April (Earth Day), from 4pm until close, at least 20% (since posting this has increased to 25%) of all sales at the Pike Pub will go back into the store in the form of energy retrofits and other improvements to improve the pub’s efficiency, reduce its waste, and more; in short, we’ll make it a greener pub. Come out & join us – drink & eat and help this great local business reduce their environmental footprint!


Carrotmob Makes It Rain from carrotmob on Vimeo.

© 2009 – 2010, Karrie Kohlhaas. All rights reserved.

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{ 1 comment… read it below or add one }

Karrie Kohlhaas May 26, 2009 at 9:53 pm

UPDATE since posting:

Seattle’s Carrotmob event doubled the Pike Pub & Brewery’s sales. They are putting 4K into energy retrofits. Not only that, Gabriel Scheer tells us that Carrotmob partnered with Seattle City Light and with their incentives, the pub can now apply 20K to the retrofit (removing half the cost!). A huge success in Seattle. Bring it on, Carrotmob!

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